Apparently NASA decided to dabble in crowdsourcing to name their new wing, and the results were somewhat startling. A new wing is being built on the NASA space station, and instead of naming it themselves, they opened their doors to the public to submit and vote on names for the wing. Stephen Cobert, from The Colbert Report - who has repeatedly asked his fans to vote for him in similar venues (on the ballot in South Carolina, named a Hungarian Bridge, and repeatedly messes with Wikipedia) won this time. According to CNN.com, "Colbert" pulled in 230,539 of the more than 1.1 million submissions in the contest, according to NASA spokesman John Yembrick.
So - his name should be on the wing, however, NASA maintains control of deciding to use the name or not and they haven't made a decision yet. The name that came in second and nearly 40,000 votes behind was "Serenity". Apparently, "the contest rules say NASA reserves the right to "ultimately select a name in accordance with the best interests of the agency. ... Such name may not necessarily be one which is on the list of voted-on candidate names."
This bridges back to Jenkins and how companies are working with new media and the producer/consumer relationship. It seems that NASA is trying to embrace this new model of interaction and inclusivity - yet is really unwilling to relinquish control to "the crowd". What complicates this even further is that NASA is publicly funded - and the tax dollars that are being used to pay for the space station wing come from people who may not necessarily love "The Colbert Report". Even more complicating is the fact that Colbert is a media personality and able to amplify his voice over others - so how democratic is the process when his role as a media personality has so much to do with the votes? So, what should NASA do, and even more importantly - what does this tell us about embracing the new relationship of prosumers? Is this really a crowdsourcing model if NASA maintains control - or is this crowdslapping as we have seen in the Chevy Tahoe ads?
It seems that the model is not as democratic as once touted, specifically since mass media still have a hand in setting the agenda.
The New PostSecret Book
10 years ago