Last week facebook tried to pull a fast one on it's users and changed the end license user agreement to include that once content is posted to the site, it belongs to facebook - even after one ends their relationship with the site and takes down their profile. As if facebook's licensing agreement wasn't already problematic enough - this added insult to injury and the public reacted in a fierce way. The site instantly "took it back" due to public pressure.
Today I logged on to facebook for a little socializing "light" and found this at the top:
Terms of Use Update
Today we announced new opportunities for users to play a meaningful role in determining the policies governing our site. We released the first proposals subject to these procedures – The Facebook Principles, a set of values that will guide the development of the service, and Statement of Rights and Responsibilities that governs Facebook’s operations. Users will have the opportunity to review, comment and vote on these documents over the coming weeks and, if they are approved, other future policy changes. We’ve posted the documents in separate groups and invite you to offer comments and suggestions. For more information and links to the two groups, check out the Facebook Blog.
HMMMM.....
So, what I am trying to figure out is if this format fits Brabham's crowdsourcing model? Instead of forcing policy on the users, they are using their site as a medium to encourage public participation in their policy making. Awesome! The main difference I see between this and other crowdsourcing models such as Threadless is that facebook is posing the problem, yet they are also posing solutions as opposed to Threadless who asks for the T-shirt designs, then the crowd submits, critiques and votes on those designs. Of course, policy issues need to be more narrowly tailored, but I wonder if the policies they are proposing will disengage users from participating. In retrospect, I am pretty sure this isn't crowdsourcing, but it is transparency which is a new thing for profit making business. I wonder if this is the kind of transparency Obama is working toward?
What if it works? If this model for deciding facebook policy - where the company posts the policy then users are asked to critique and vote on the different policies works, how can it be translated to making government more transparent and public policy more fluid, equitable, and fair? Furthermore, I wonder who will actually participate in this facebook venture and who will just go along with whatever the majority decides. After looking at the actual blog, it is clear to me that this is more of a top-down controlled policy making move. Still though - asking the users to participate is a move in the right direction. I wonder who will actually participate.
If you were to submit your own proposal for their privacy policy what would it look like? Should we, as users, have a cut of the advertising profit? If that was proposed would it be posted by facebook as an option to vote on, or would they ignore the request. How much and how little control should Facebook exercise to empower users yet still maintain control over their site. If they ignore user requests will they get the same response as when they changed the agreement, or is the facade of transparency enough to keep people feeling good about the site?
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